on to something? or on the gravy train?

Is it all simply marketing gobbledegook or is there something in this? http://www.vespanomics.com/index.cfm
Vespa (the moped manufacturer) seem to be onto something here by tapping into the New Yorkers new interest of carbon emissions and all things Gore. VESPANOMICS seems to have all the environmental facts and stats you could ever want, to make you want to buy a Vespa.
But the really interesting thing i think is their investment in providing free parking spaces for vespas.
No longer does Vespa see itself simply as a manufacurer of mopeds, now Vespa is becoming a guardian of the environment..... which im sure they hope will help them sell more Vespas

and i still remember the days when all they had to do to make me drool with aspiration for a Vespa was to have a picture of a cool dude (cigarette essential) propped up against one in the sun while he casually chats up a local Bella in a miniskirt

Now if they can convince our mail service to transport everything in Piaggio Apes - then Im convinced about vespanomics